How time has changed the way vehicles are sold

2021 is proving to be an extremely promising year. We will be implementing a number of new technologies that add value to dealers but also to shoppers, and it is predicted that there will be remarkable growth in the digital world for rental cars.

Cars in a digital world

The speed at which the world has moved to online shopping for new cars after the pandemic outbreak was expected by absolutely no one. The same was true for the automotive industry, much of which was driven by the convenience of placing orders online versus in-person at the start of the pandemic.

Among younger buyers, digital commerce has become an attractive place to shop for and rent cars.

Less than a third of younger consumers want to buy a new car in person from an authorised dealer, and a greater number of these people are also interested in contactless services.

Car rental

Since the pandemic, the automotive industry has been moving closer to a model that promotes customer convenience when placing an order online. As such, the industry is also beginning to implement technology and data to create a pleasant experience for every customer and make car sales and rentals more efficient.

Car sales success

One of the main success factors for this change is data. There is absolutely no shortage of new data. The biggest and most beneficial solutions of today enhance the consumer experience and the sales process by digitizing all services in the company.

The result? A streamlined process that eliminates long transaction times, increasing store efficiency and margins while helping the customer find their new car. Clever, wouldn't you say?

But how do you choose the right car? In my opinion, the most important thing is to have a wide range to choose from. If you've ever had a dilemma over which car to choose, you can find cars to buy and test drive straight away - and at prices better than an operating lease.

THE CURRENT SITUATION OF CAR SALES IN THE DIGITAL WORLD